About Us

Yaji Consulting is a multicultural brand communication agency with specialist knowledge and focus on the cultural heritage of the diverse tribes of Northern Nigeria.
As a future-forward ideas company, we create connections between brands and their markets using everyday cultural experiences of the people of the North. We identify emotional cues that help brands understand diverse cultures and ethnicities.

Vision

Growing enduring brands using everyday experiences.

Mission

To create opportunities through the promotion of the rich cultural diversity of the people of Northern Nigeria.

Our Core Value

At Yaji Consulting, our core values are cultural integrity, innovation, empathy, excellence, collaboration, and impact—guiding us to create authentic, insightful, and result-driven brand experiences rooted in the everyday lives of Northern Nigeria’s diverse people.

The Yaji Story: Humanising Brands

Our tested-reality campaign approach delivers universal insights localized for maximum relevance across subcultures, languages, and markets in Northern Nigeria. We identify cultural triggers that enhance brand experiences, creating bold ideas and razor-sharp executions to meet marketing and business objectives.

Our Core Skills: What We Do

Activation/Event/Experience: In-store promotions, trade activations, product launches
Advertising: Print, outdoor, radio, TV, digital, video, websites, documentary
Design: Branding, visual identity, packaging, POS, in-store design
Strategy: Research, ideation, execution, evaluation

Customer reviews

These people think we’re awesome. The feeling is mutual!

Every part of Nigeria is rich in people, culture, and brand opportunities. Yaji connects with consumers through culture."

Bola Adeniji

, GM Marketing, Crown Flour Mill LTD

Their work shows deep respect for Hausa and Northern subcultures.

Olaitan Osunbunmi

Brand Manager, Pure Bliss

Yaji Consulting doesn't just market products—they tell stories that resonate deeply with our customers' cultural realities. Their attention to detail and understanding of Northern nuances helped us drive engagement like never before

Oluwaseyi Oke

At Yaji Consulting, our core values are cultural integrity, innovation, empathy, excellence, collaboration, and impact

Useful Links

Brand Strategy & Ideations

Cultural Content & Digital Marketing

Kannywood Talent Management & Partnerships

Radio & TV Advertising

Grassroots Marketing / Activation

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Developed by Elastic Ideas Limited